12 days ago
Center of information of Chinese internet network (CNNIC) is released " statistic of state of affairs of development of internet network of the 26th China reports " , the report shows, chinese netizen dimensions is achieved 420 million, mobile phone netizen civilian dimensions more amount to 277 million. 70, 80, 90 the year after next age paragraph the most state power that the netizen held online number.
Erupt in Chinese Internet while type develops, china lives in an industry also from start it is mature that level tends slowly. The relationship that lives in industry and network is increasingly close, network sale caused more and more attention. On conduct propaganda and channel, floor industry all along does not lack innovation, from apply a network at first to publicize present B2C mode, the step that floor industry uses a network is mixed adroitly gradually general.
The network with visible everywhere is publicized
Internet is assuming more and more important role in the life of people, the conduct propaganda of network of have the aid of makes the propagandist strategy that brand business chooses surely, basis " report " data shows, 30 years old of above each age paragraph netizen amount is climbed litre to 41% medium 2010, this age level has the multitude that consumes ability formally most. Company website construction is the base that the brand has the network is popularized and first selection, nature website rolls out center of 360 degrees of panoramic experiences, luck fine website rolls out store of the flagship in sky, the experience that aims to go up through the net and reveal, achieve first-rate to publicize the effect, and the devoted photograph that waits for media with traditional press, TV is compared, the cost that the network publicizes is lower, can achieve much better investment to yield than. Brand business also understands more and more now and take the square field surface that the network publicizes seriously, flexible language, card, evaluation makes floor brand conduct propaganda and the focal point that maintain brand image.
Sufficient carry enlarges a network to affect with incident sale
Mixing because of its catholicity rapid sex, the useful information when using a network to publicize can be flooded by a large number of information, innovation dot and memorial site are used when network sale, link incident sale, achieve the biggest the propagandist result that turn is taken seriously more and more. On August 8, grand be able to bear or endure on news briefing of the line on the store on floor net, sponsor just invited the Nuo of topic figure horse in ” of Nanjing “ rise to power and position to show up aid blast. If the small wave motion of mobile spot and follow-up brand business release a website and forum in succession, the problem is stuck caused huge to pay close attention to, in each of big website click a quantity to exceed 1.5 million, turn card volume is achieved 200 for many times. In the topic the home of relatively depressing major resides kind of website in, become one branch alone beautiful, the effect is admirable.
B2C sale new pattern
The success of some website allows the tremendous possibility that floor trade public figure saw new sale pattern can be brought, on August 8, 2010, grand be able to bear or endure month of;8 of the line on the store on floor net 28 days, 23 with the passing of time of month of;10 of the line on store of Er of shellfish of shellfish Er floor fill brand of floor of …… of the line on net of floor board profit to develop the new pattern of network sale in succession. But the floor is different from other goods after all, the characteristic of floor itself makes the site of brand agent is enclothed must attain certain scale, the value that sale of ability general network links below the line on the line is developed the biggest change. Of network sale run still must be particular about is politic, the line on the line falls to be able to cooperate only, cannot conflict, no matter be,go up from the price or product, if new sale pattern is mixed,traditional terminal photograph is united in wedlock. Also the personage inside course of study thinks, wait for an industry than home appliance, the development of mode of B2C electron business affairs of floor industry starts later, but the successor's advantage depends on can making full use of forefathers has accumulated the outstanding experience that come down, the product that combines oneself and installation serve a characteristic, innovation goes to belong to the feasible method of business affairs of floor industry electron, avoid crooked road.
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